A new Sony television produces an unusual smell or odor when turned on.

New televisions may produce an unusual smell or odor when first turned on. Due to the manufacturing process of components, televisions and other electronic products can have parts with plastic coatings that may produce a smell after the product is first turned on and warms up. The smell will usually dissipate within days of use and does not return. This is normal and occurs with many electronic products.

NOTE: If the smell continues to linger even after the television has been turned off, ensure there is sufficient ventilation  around the TV and in the room and the odor will dissipate.