This video is part of the advertising campaign for Sony’s ULT POWER SOUND series, showcasing the ULT TOWER 10 party speaker and featuring Mexican singer-songwriter Peso Pluma.

The video opens with a shot of a modern art gallery, with the new ULT TOWER 10 party speaker in the middle of the room. Peso Pluma walks across the gallery, attracted by the party speaker’s vibrant 360° party lighting. He presses the ULT button on the speaker and the lighting of the art gallery immediately darkens. With its vibrant lighting, the ULT TOWER 10 re-lights the gallery as Peso Pluma picks the wireless mic up and starts to sing. Everyone in the galley is now dancing to the energetic music, and even the art on the wall comes to life, with a character leaving the painting and jumping out of the picture frame to join the party.

A security guard of the art gallery shows up, and turns off the speaker. All the people in the art gallery stare at him in silence, until Peso Pluma looks defiantly at the security guard, smiles, and pushes the ULT button again to resume the party.

The video closes with Peso Pluma dancing beside the speaker under the caption “Massive Bass. Ultimate Vibe”, followed by an ULT POWER SOUND series line-up image on a black background, and the “ULT POWER SOUND” logo, then a transition to an animated For The Music logo and Sony logo.