This video introduces our ULT POWER SOUND series of audio products. A voice-over and subtle close-up shots of ULT POWER SOUND products are interspersed with imagery of live music experiences, including coloured lights, dancing crowds and dynamic performances. Under a building dance music soundtrack, the voiceover explains the background behind the launch of ULT POWER SOUND, and the product range.

Each model is then introduced with a short caption outlining their place in the range, alongside a number of shots highlighting key design aspects:

“ULT TOWER 10 / The power of live-venue sound in your home / Powerful bass and 360° party sound turn your home into a party”

“ULT FIELD 7 / The party goes any place / Punchy bass, expressive lighting. Power any party anywhere”

“ULT FIELD 1 / Big sound. Small size. / Carry your speaker everywhere with a new multi-way strap”

“ULT WEAR / Powerful sound. Make it your own. / With exceptional bass and improved Noise Cancelling, transport yourself to the music festival”

The video closes with a close-up shot of pressing the “ULT” button, and scenes of an energetic dance party. It then cuts to the series tag line “Massive Bass. Ultimate Vibe”, and a shot of the product range with the “ULT POWER SOUND” logo and “2024 April Debut”, followed by the animated Sony logo.