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Interchangeable-lens Cameras

Interchangeable-lens Cameras
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Alpha 7 III with 35mm full-frame image sensor

ILCE-7M3/ILCE-7M3K

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Take aim with high AF performance

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Take aim with high AF performance

4D FOCUS — AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

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[1] Phase-detection AF coverage (693 points)  [2] Contrast-detection AF coverage (425 points)

4D FOCUS: Stunning wide coverage

693. Remarkable number of phase-detection AF points

This camera features 693 phase-detection AF points0 covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points1 to improve focus.
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4D FOCUS: Fast AF speed

Up to two times0 faster AF performance

Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed0.
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4D FOCUS: Steadfast tracking

Enhanced AF tracking for swiftly moving subjects

The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.
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Reliable AF down to EV-30 brightness

Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.
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Focal-plane phase-detection AF supports A-mount lenses0

693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.

Catch the eyes to see into the soul

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Eye AF revolutionises portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
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Even if face is partially hidden

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Even when looking down

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Even when backlit

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Focus control via touch screen

The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
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AF in Focus Magnifier

Use autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
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More versatile AF settings all around

AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

FEATURES

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Enhanced image quality
Sample images of bridge and ballet dancers

Take aim with high AF performance
Back view of photographer during shooting

Up to 10 fps continuous shooting
Cityscape of buildings

More realistic movies with 4K HDR
Hand operating the camera

Shoot with more assured reliability
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