TVs

BRAVIA 9

Where To Buy

BRAVIA 9

Support for this model
- K-85XR90
- K-75XR90

Where To Buy

Eco

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Graphic showing two people sitting on sofa watching wall-mounted TV with circular highlight of CDs and bottle to left and Sony box to right

Keep brightness. Save Power.

Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you'll see realistic pictures while saving power.

Graphic showing two TV screens with three power symbols above the TV on the left and two power symbols above the TV on the right

Check your eco settings. See your power usage.

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.⁰¹

Screenshot showing trees and hills with Eco Dashboard menu below and Power saving mode highlighted

Made with recycled plastic

Designed to be sustainable. Our compact premium Eco Remote⁰ uses approximately 80%¹ recycled plastic.²

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™⁰¹ recycled plastics are used in our TVs to reduce virgin plastics by approximately 60%²³ while maintaining durability. This TV also uses recycled materials for optical parts and 48% less plastic in its packaging.⁴⁵⁶

Graphic showing three circles connected by arrows: the first circle contains CDs and a bottle, the second circle recycled materials and the third circle a BRAVIA TV

An industry first. Adopts marine biodegradable material for packaging.

Our packaging is sensitive to the environment. We're the first electronics manufacturer to include a packaging material made of marine biodegradable material.⁰¹²³⁴