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Shot of camera with lens mounted and XLR Handle Unit with microphone and wind screen attached, hand-held by user
Caption “FX6, F4, ISO 800” at bottom left
Caption “Unprecedented power zoom” over dolly-zoom shot of subject looking up in urban area surrounded by tall buildings
Caption “FX3, F4, ISO 12800” at bottom left
Zooming shot of rider on motorcycle at night
Caption “FX3, F9, ISO 800” at bottom left
Caption “Outstanding high resolution” over zooming shot of cityscape from high vantage point
Caption “FX6, F18, ISO 800” at bottom left
Zooming shot looking upward at sky between tall buildings
Caption “Ultra light and compact” over shot of camera with lens mounted and XLR Handle Unit with microphone and wind screen attached, hand-held by user; then shot of user walking backwards shooting with camera mounted on gimbal in low position; then shot of user attaching camera with lens mounted to tripod
Caption “α7S III, F4, ISO 12800” at bottom left
Shot of two subjects riding on motorcycle in road tunnel
Caption “FX3, F4, ISO 800” at bottom left
Caption “Stunning autofocus” over shot of subject in urban area, with white rectangle superimposed on face and then alternate eyes, illustrating operation of Face Detection and Real-time Eye AF maintaining focus on subject’s face
Caption “FX3, F4, ISO 800” at bottom left
Close-up facial profile shot of two subjects in urban area, with background bokeh
Caption “FX3, F4, ISO 12800” at bottom left
Two zooming shots of two riders on motorcycle at night
Caption “FE PZ 16-35mm F4 G” over side view of lens barrel
Caption “Creative expression, operability and reliability for demanding creators”
Captions “α7R IV, F8, 1/2 s, ISO 100” and “16mm” at bottom left
Caption “Superb G Lens™ image quality” over wide-angle shot of library interior; then rectangular area within the image is enlarged to show high resolution
Captions “FX3, F16, ISO 640” and “16mm” at bottom left
Slowly panning shot of cityscape from high vantage point
Captions “α7R IV, F4, 1/20 s, ISO 100” and “35mm” at bottom left
Caption “Refined G Lens bokeh” over close-up shot of sandwiches on plate with foreground and background bokeh
Captions “α7R IV, F4, 1/500 s, ISO 100” and “16mm” at bottom left
Caption “Excellent close-up performance” and then “Minimum focusing distance of 0.28–0.24m (0.92–0.79ft)” over close-up shot of fallen leaves in woodland with background bokeh
Caption “Responsive power zoom without changing lens length” over shot of camera with lens mounted and XLR Handle Unit with microphone and wind screen attached, hand-held by user who is operating zoom ring
Caption “Four XD Linear Motors for precise and quiet zoom control” over split screen; left: shot image of snowscape, zooming in and out; upper right: view of lens with user operating zoom ring in sync with zooming in the left image; lower right: diagram showing motions of lens groups and actuators, also in sync with motions in the other two images
Caption “Up to 8 levels* of adjustable zoom speed, with compatible cameras” over shot of camera LCD screen showing “Zoom Speed” menu with selections for “Fixed Speed” for standby and recording; then shot of “Fixed Speed” menu for recording with selections from 1 (Slow) to 8 (Fast)
Caption footnote: “* Example of using FX3”
Captions “FX3, F4, ISO 800” and “Zoom speed 1” at bottom left
Caption “Zoom in at a slower constant speed” over gradually zooming-in portrait of talking subject sitting by window, with moderate bokeh on background visible through window
Captions “FX3, F4, ISO 800” and “Zoom speed 5” at bottom left
Caption “Zoom in at a faster constant speed” over zooming-in side view of rider on motorcycle in urban environment
Captions “FX3, F4, ISO 12800” and “Zoom speed 4” at bottom left
Caption “Zoom out at a constant speed” over zooming-out front-diagonal view of rider on motorcycle at night
Captions “FX3, F4, ISO 640” and “Gimbal” and “Zoom speed 2” at bottom left
Caption “Zoom expression when used with gimbal” over slowly zooming-in facial portrait of subject from diagonally low position
Captions “α7S III, F4, ISO 12800” and “On-body mount” and “Zoom speed 4” at bottom left
Caption “Zoom expression when used with on-body mount” over slowly zooming-out shot of two riders on motorcycle at night
Caption “Tenacious, reliable and quiet AF” over slowly rotating shot of camera body with lens mounted; then replaced by graphic showing internal locations and motions of linear-motor actuators and focus lens group with caption “Two, high-thrust XD Linear Motors for responsive AF”
Caption “FX3, F4, ISO 800” at bottom left
Caption “Stable AF at up to 4K 120p, for 4 times slow motion” over slow-motion portrait shot of subject approaching and passing camera outside building, with white rectangle surrounding one eye illustrating operation of Real-time Eye AF
Caption “Accurate focus for up to 30 fps continuous shooting” over shot of user preparing to shoot; then shot of subject walking, broken into series of continuous shots
Caption “α1, F4, 1/1600 s, ISO 250” at bottom left
Caption “α7S III, F4, ISO 800” at bottom left
Caption “Minimal focus breathing” over shot showing focus transition from background to foreground, with minimal change in angle of view
Caption “Advanced optical design reduces focus breathing” over split screen; left: caption “Conventional optical design” over shot showing focus transition from background to foreground accompanied by noticeable change in angle of view; right: caption “Advanced optical design FE PZ 16-35mm F4 G” over shot showing the same focus transition but with minimal change in angle of view
Caption “Operability designed for demanding creators” over shot of camera body with lens mounted and HDMI cable connected
Caption “Compact, with three-ring control for focus, zoom and aperture” over side view of lens barrel with labels “Focusing ring”, “Zoom ring” and “Aperture ring”
Shot of user holding camera with lens mounted and XLR Handle Unit with microphone and wind screen attached, and operating zoom ring on lens
Caption “FX3, F4, ISO 640” at bottom left
Caption “Quick and flexible zoom control via ring or lever” over shot of walking subject with user varying zoom fairly quickly to find optimal framing
Caption “Linear Response MF, for smooth and repeatable manual focusing at any rotation speed” over split screen: right: shot of user operating focus ring, rotating it a certain amount then returning it to the original position; left: resulting image showing focus shifting from foreground to background then back again
Caption “Smooth or clicked aperture ring, for movies and stills” over close-up of user operating aperture ring click ON/OFF switch; then shot of user rotating aperture ring
Caption “Iris lock switch prevents unwanted exposure shifts” over close-up of iris lock switch
Caption “Customisable focus hold button” over close-up of focus hold button
Caption “Remote zooming is available with a remote commander RMT-P1BT (optional)” over close-up of the remote commander RMT-P1BT with operation light illuminated; then shot of three subjects with camera on tripod with external monitor attached
Captions “FX3, F4, ISO 800” and “Zoom speed 4” at bottom left
Zooming-in side view of one subject talking
Caption “with a shooting grip GP-VPT2BT (optional)” over shot of vlogger shooting selfie with camera hand-held mounted on shooting grip with microphone and wind screen attached
Caption “with a smartphone using Imaging Edge™ Mobile application” over shot of user operating camera by remote control from smartphone
Caption “Mobility and reliability” over shots of location camera rig
Caption “Total creative control in a compact lens” over shots of camera rig hand-held, then mounted on gimbal
Caption “Ultra light, 353g (12.5oz)” over shots of camera mounted on gimbal shooting in high, then low, positions
Caption “Internal focus and zoom, for easy handling and balancing” over shots of camera mounted on gimbal and then on boom
Caption “Dust and moisture resistant design*” over graphic illustrating locations of dust- and moisture-resistant seals on lens body
Caption footnote: “Not guaranteed to be 100% dust and moisture proof.”
Caption “Dolly zoom using a slider” over shot of user operating slider while shooting, then reprise of earlier dolly-zoom shot of subject looking up in urban area surrounded by tall buildings with captions “FX6, F4, ISO 800” and “Slider” and “Zoom speed 4” at bottom left
Shot of user shooting couple with camera mounted on gimbal, in urban area adjacent to railway and expressway
Caption “FX3, F4, ISO 800” at bottom left
Two slow motion dollying shots of couple in urban area adjacent to railway and expressway
Shot of user with camera hand-held following subject in urban area with significant subject and camera motion
Caption “FX3, F4, ISO 640” at bottom left
Shot of subject in urban area with significant subject and camera motion
Caption “Combine crane movement with power zoom” over shot of user operating crane-mounted camera on urban rooftop
Captions “FX3, F9, ISO 800” and “Crane” and “Zoom speed 3” at bottom left
Reprise of earlier zooming shot of cityscape from high vantage point
Shot of crew attaching camera to motorcycle
Captions “α7S III, F4, ISO 12800” and “On-body mount” and “Zoom speed 4” at bottom left
Slowly zooming-out shot of two riders on motorcycle at night in road tunnel
Caption “FE PZ 16-35mm F4 G” over side view of lens barrel
Caption “α7S III, F4, ISO 12800” at bottom left
Presumable continuation of shot of two riders on motorcycle at night, emerging from road tunnel to reveal illuminated Ferris wheel in background
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