Reality mastered
Powering Reality
Behind every Sony TV screen there’s a wealth of unique signal processing and panel control technologies working to create a picture that takes your breath away.
Unrivalled contrast – deeper black, brighter lights
The Backlight Master Drive can display an unprecedented dynamic range with incredibly deep black and dazzling lights. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm and optical design.
Absolute control, total artistry
INDEPENDENT LED MODULE CONTROL
To get the best out of the Backlight Master Drive, a new, innovative algorithm controls the ultra-dense LED structure. Each LED module is independently controlled, creating a spectacularly accurate picture.
Light where it’s needed
Calibrated beam LED design
The Backlight Master Drive has a unique design which gathers LED lights in one spot, reducing light diffusion and the flare effect that can be seen on other full-array LED TVs. It ensures that each LED emits a straight beam for a clear picture which displays vivid lights and dark blacks.
Conventional design
Calibrated beam LED design
Signal Processing
See what makes our processors extraordinary
4K HDR Processor X1™ Extreme
Features included:
Features included:
Object-based HDR remaster
Super Bit Mapping HDR
Dual database processing
Dynamic Contrast Enhancer
Precision colour mapping
Less banding for a smoother picture
Super Bit Mapping HDR
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them all. It creates smooth, natural TV picture quality as you watch, without the “banding” that can occur on other TVs.
See more detail with databases for noise reduction and upscaling
Dual database processing
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
1. Noise reduction database
Compressed noise is identified by the database which includes "before and after” data on what a picture should look like and removes the compressed picture noise.
2. Upscaling database
The upscaling database also includes "before and after" data which is used to upscale the signal and create a more realistic picture.
The power to enhance every picture
It’s the knowledge from filming and developing blockbuster movies and TV shows that makes our legendary 4K X-Reality™ PRO & X-Reality™ PRO so special. Patterns in each scene are analysed and enhanced by unique databases to find the most accurate hue, saturation and brightness for each resolution.
OLED Panel Control
Millions of OLEDs, individually controlled
This screen has millions of self-illuminating OLED pixels that can be individually activated to reproduce truly lifelike pictures. Because each pixel lights up independently, you'll see more accurate detail, colour and shades in every scene with OLED technology.
Sony's OLED reliability
Our OLED TVs are designed to prevent image burn-in. The Picture Processor X1™ Ultimate and 4K HDR Processor X1™ Extreme detect if there is a static image on screen and shifts the pixel to avoid burn-in or image retention.
LED Panel Control
Capturing the full range of dark and light
By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range™ PRO reveals a brightness range three times that of a conventional LED-backlit TV. It enhances any source to near HDR quality with a wider range of brightness.
HDR & Wide Colour
A new viewing experience
HDR technology
High Dynamic Range (HDR) enhances the dynamic range of a picture, increasing the contrast between the brightest whites and darkest blacks. Every pixel is made more accurate, regardless of resolution, bringing scenes to life with greater detail. Movies and TV shows in HDR are closer to the original recording and the director’s vision with more brightness, contrast and colour, for a truly lifelike viewing experience.
A wider colour gamut
A TRILUMINOS™ Display excels at reproducing reds, greens and blues – colours that are notoriously difficult for TVs to display accurately. It reproduces the finest colour variations for the best pictures.
SEE HOW SONY IS MAKING TV EXCITING