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BRAVIA XR TV displaying an abstract, colourful image that appears to be cascading out of the screen BRAVIA XR TV displaying an abstract, colourful image that appears to be cascading out of the screen

Made to Entertain
 

Logo for BRAVIA XR
A red car followed by a police car drive out of a BRAVIA TV screen onto a city street A red car followed by a police car drive out of a BRAVIA TV screen onto a city street

Dive into the world of immersive picture and sound

Discover a thrilling, immersive experience that feels like the world around you, with Cognitive Processor XR™.
Learn more about BRAVIA XR
Learn more about BRAVIA XR

Sony is an entertainment company at heart, dedicated to filling your world with emotion. BRAVIA XR™ epitomises this, creating immersive entertainment with true-to-life picture and sound based on our core technology, Cognitive Processor XR™.

New BRAVIA XR™ TV announcement 

Watch the announcement
Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour
BRAVIA XR TV in a living room, displaying a close-up image of amber-coloured crystals BRAVIA XR TV in a living room, displaying a close-up image of amber-coloured crystals

Discover our TV line-up

See more details
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Our processor makes the difference

Using cognitive intelligence, Cognitive Processor XR enables your BRAVIA XR TV to reproduce pictures and sound in the same way you see and hear them in the real world.
Image of logo for Sony Cognitive Processor XR

SCREEN TYPE AND SIZE

A fireworks display over a bridge at night

Mini LED and Full Array LED

Experience true-to-life contrast with incredible brightness and dazzling light.
Explore Mini LED and Full Array LED
Dramatic image of the night sky above a waterfall

OLED

Enjoy pure blacks, vibrant colours and immersive sound to match the picture.
Find out about OLED
Three men watching football on a big screen TV

Big screen TVs

Get closer to your favourite entertainment with breathtaking depth and detail.
Learn about big screen TV

WHAT WILL YOU WATCH?

High-impact gaming

BRAVIA TVs are designed to provide optimal performance for PlayStation®5 consoles.0123
A PlayStation®5 console and controller next to a BRAVIA XR TV displaying a scene from a computer game

BRAVIA CORE

Enjoy the latest releases and classic movies, included with your BRAVIA XR.0123
BRAVIA XR TV displaying an image from Spider-Man: No Way Home

Entertainment all in one place

Gather all your favourite apps and subscriptions in one place with Google TV.01 2
Living room with a wall-mounted BRAVIA XR TV displaying a range of entertainment apps

HOT NEW PRODUCTS

  • TBC
    TBC

    X95L | BRAVIA XR | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    X95L Series
    NEW
    4.5
    (30)
    Starting at
    Learn More
    Add to Favourites
  • TBC
    TBC

    A80L / A83L / A84L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    A80L Series
    NEW
    4.5
    (30)
    Starting at
    Learn More
    Add to Favourites
TV mounted on a grey wall in a grey-toned living room with various decor items. TV mounted on a grey wall in a grey-toned living room with various decor items.

Enjoy even more cinematic sound

HOME THEATRE AND SOUND BARS

  • TBC

    360 Spatial Sound Mapping Dolby Atmos®/DTS:X® Home Theater System | HT-A9

    HT-A9
    4.5
    (30)
    Starting at
    Learn More
    Add to Favourites
A red car followed by a police car drive out of a BRAVIA TV screen onto a city street A red car followed by a police car drive out of a BRAVIA TV screen onto a city street

Dive into the world of immersive picture and sound

Discover a thrilling, immersive experience that feels like the world around you, with Cognitive Processor XR™.
Learn more about BRAVIA XR
Learn more about BRAVIA XR
A TV screen shows an interface with search navigation and an app selection, with a scene from "Tenet" on screen in the background.

Entertainment all in one place

Bring your favourite content from all of your apps and subscriptions to one place with Google TV.
Find out more
A dark blue waterfall is seen with a starry night sky in the background

OLED

Enjoy real-life contrast with pure blacks and vibrant colours, plus immersive sound to match the picture, thanks to Cognitive Processor XR.
Find out more
Three people in a living room watch a TV displaying a goalie jumping to catch a football.

Big screen TVs

Get closer than ever to your favourite entertainment with breathtaking depth and detail, just like at a cinema or stadium, with big screen BRAVIA TVs.
Find out more

Discover the superior technologies behind BRAVIA XR

Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor in BRAVIA XR TVs reproduces content the way humans see and hear, for an incredibly lifelike experience.
BRAVIA XR logo image

SUPPORT

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SUPPORT

Find everything from manuals and how-to guides to troubleshooting tips and updates.

Manuals, tutorials, and more