ULT WEAR

This video demonstrates the key features of Sony’s ULT WEAR Wireless Noise Cancelling headphones.

Following an animated ULT POWER SOUND logo, the video opens in a living room where a young person is sitting on the chair and a dance music rhythm begins as they slide on the ULT WEAR headphones. The camera moves in tight so we can see them press the “ULT” button on the left side of the earcup. The music changes to a more energic and spatial live-like sound with enhanced bass. As they stand and begin dancing the scene around them transitions to a live venue, and the person continues dancing in the crowded venue, under the caption “ULT POWER SOUND / Turn the moment on”.

The scene returns to the room, with the person nodding along to the beat, their eyes closed as they continue to imagine the dance venue around them, only to snap out of it as a friend approaches and greets them.

The shot transitions to a park where a young person is sitting on the steps of a busy walkway. The person puts on headphones and presses the noise-cancelling button on the left earcup. As the noise-cancelling mode activates, the surrounding sounds fade away, and pedestrians around the person blur and disappear. The person immerses themselves in the world of music as they pull out their smartphone to adjust the equaliser settings, and we see an overlay of their Sony|Headphones Connect mobile app screen alongside the caption “Tailor Sound to Your Style”.

The person stands up and starts walking, with the caption “Adjust Ambient Sound / for walking”, and the person's headphones automatically switch to an Ambient Sound mode for walking, so we can hear some of the ambient sound of the park mixed with their music, revealing how they are aware of their surroundings. The person stops, and the caption changes to “Adjust Ambient Sound / for waiting”, and noise cancelling is reactivated to turn down the ambient park sounds.

As the person is waiting, a friend arrives and a caption reads “Instant Pause. Instant Play”. As the person removes the headphones the music playback automatically pauses and, after finishing the conversation with the friend, they put the headphones back on and the music resumes playing automatically.

The scene then transitions back to the main character at home, listening to wireless audio from a laptop computer on their ULT WEAR headphones. A caption reads “Multipoint connection / for total convenience” as their smartphone, on a foreground table, starts ringing. They are able to answer the call without touching their smartphone or needing to manually switch devices, and a caption reads “High Quality Calls / hands-free calling” as we see them continue their phone conversation.

The final scene features both characters among friends at a party and uses a montage of images of them both wearing the headphones to highlight the product's beautiful design, with the caption “Design for Your Style”.

The video closes with a static shot of the male character wearing headphones under the caption “Massive Bass. Ultimate Vibe.”, followed by an ULT WEAR product image on a black background, with the title “Wireless Noise Cancelling Headphones / ULT WEAR” and an “ULT POWER SOUND” logo, then the animated Sony logo.