From purely product design to a wide range of design activities, including user experience, communication, entertainment and more, Sony's design team continuously explore the possibilities of design, working with people around the world to realize richer experiences and more comfortable lifestyles.
In this video, we introduce some of the projects our designers are involved in on a daily basis, along with background music composed by our sound designer.

We design communication that shapes brands. Here are some of our projects.

INZONE : Communication design for INZONE, a gaming gear brand for everyone who loves gaming, from home gaming machines to gaming PCs and e-sports.
Torchlight : Communication design for Torchlight, Sony Pictures Entertainment's groundbreaking advanced visualization facility for creativity.
AITRIOS : Communication design for AITRIOS, an edge AI sensing platform that revolutionizes the way we use IoT devices.
misho : Communication design for "Kawachi Bankan (misho)," a citrus fruit produced in the southern part of Japan.
Sony Music Publishing : Communication design for Sony Group's music publishing business.
Sony's Motion Logo : The logotype used in audio visuals, such as at the end of a TV commercial, opening of a film, and promotional videos on social media. We designed a motion logo that harmonizes with the diverse video content of the entire group companies in infinite variations.
aibo : Communication Design for the Entertainment Robot "aibo."
Sony's People Philosophy : Design and visualization of Sony's human resources' philosophy "Special You, Diverse Sony.
Sense the Wonder : Communication design of the corporate slogan "Sense the Wonder" for Sony Semiconductor Solutions Inc.
Corporate Strategy Meeting : Produced the tone and matter of the meeting and created the visuals.
Sony Bank WALLET : Design of the Sony Bank Inc.'s debit card.
CES : Space design of the Sony booth at the CES® electronics trade show in Las Vegas, Nevada, USA.
Original Blended Material : Design of packages utilizing "Original Blended Material," a paper material that Sony developed with the aim of achieving real, effective material circulation in its product packaging.
XYN: Logo design for Sony's integrated software and hardware solution that supports the creation of spatial content.

We design innovative products to enrich lives. Here are some of our projects.

BRAVIA X95L : Product design of 4K LCD TV that delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
Spatial Reality Display : Product design of a display device that allows you to view 3DCG with a sense of realism without the need for special glasses.
LinkBuds : Product design of wireless headphones featuring a newly developed open ring driver that does not cover the ear canals, link the sounds in online and offline worlds to propose a style of wearing headphones at all times.
HT-AX7 : Product design of a wireless portable theatre system that lets you create immersive, spatial sound wherever and however you want.
FX3 : Product design of an interchangeable lens digital camera that gives creators what they need to satisfy their creative urge to shoot authentic cinema-quality pictures with more freedom.
VlogCam : Product design for a series of cameras specializing in video recording such as Vlogs.
PlayStation®5 : Product design for a videogame console developed for video game fans around the world to experience a whole new generation of incredible gameplay.
Access™ controller : Product design of a highly customizable PlayStation®5 controller kit designed to make gaming more accessible.
VISION-S Prototype : Product design of a concept car that pursues new excitement in mobility, from safety and security to comfort and entertainment.
poiq : Product design of an entertainment robot that grows through interaction with the user.

We design seamless UI/UX for meaningful interactions. Here are some of our projects.

Sound Connect：Design of a smartphone app to maximize the use of Sony headphones. It allows users to adjust equalizer and noise-canceling settings to achieve their preferred sound.
mocopi : UI/UX design for mobile motion capture for VR and 3D content creation.
Creators Cloud : UI/UX design for a platform supporting creative work from shooting to production.
C-SAAF Remote : UI/UX design for a web-based consulting system developed by Sony Life Insurance Co, Ltd. which allows for a complete range of services from consulting to various contractual procedures.
FlowMachines : UI/UX design for an AI-assisted music-production project at Sony Computer Science Laboratories Inc. (Sony CSL), aiming to expand the creativity of creators in music.
STAR SPHERE : UI/UX design for a service that allows users to operate a photography simulator from a smartphone or PC via a web application to take photos of space and Earth from a satellite camera in space.
S.RIDE : UI/UX design for a service platform leveraging Sony's AI and IT technologies with the aim of delivering safe and comfortable mobility experience.
Favorite Space : UI/UX design of a service to energize sports fan communities
Rehab/Well-being Gamification : UI/UX design of a rehabilitation game that incorporates gamification to make rehabilitation fun and motivate people to continue.
Vision-S Prototype : UI/UX design for a next-generation EV initiative that pursues new excitement in mobility, starting from safety and security, and encompassing comfort and entertainment.
Hug Drum : A percussion instrument that lets you play and feel the sound through vibration and light. It allows people with and without hearing disabilities to play together.

We design experiences beyond your imagination. Here are some of our projects.

INTO SIGHT exhibition : Experimental exhibition of a new media platform that fuses the real and virtual worlds, exhibited at the "London Design Festival 2022" and the "Sapporo International Art Festival 2024.
Nature Resonance exhibition : An exhibition at "Design Shenzhen 2023" that tells the story of the interdependence between humans & nature, and the unseen transformation and circulation of energy between us.
CREATE MORE FUN exhibition : A showcase exploring the dynamics of Color, Material and Finish within physical and digital dimensions for '3 Days of Design' in Copenhagen 2024.
Ginza Sony Park : Introducing a building that was reborn in 2025 while carrying on its rich history. It was co-created with a diverse group of creators.
Creative Entertainment Vision : The long-term vision for where Sony wants to be in 10 years. Designers took a part in outlining the company's aspirations for the next decade.

We will continue to explore all the limitless possibilities of design and work to create new value standards with people across the globe.
Finally, the video ends with the Sony's Motion Logo.