Creating valuable experiences is a collaboration between Sony and you, our customers.
Together, we will create new emotional experiences that exceed expectations and imagination.
People
Listening to customer feedback to create products and services that are even more comfortable to use. I aim to make an easy-to-use experience for every customer, regardless of age or culture.
Cases
Home Theater System: BRAVIA Theatre Quad (HT-A9M2)
People
Manufacturing centered on "experience" rather than "function.
"Sony's Human-Centered Design provides new value to customers.
The Sony UX Vision, along with its guiding UX Principles,
shapes our approach to delivering outstanding user experiences.
Continue to Create enjoyable experiences, together
We feel the goals and challenges of
our customers as our own
We exceed the expectations of
our diverse customers
We learn from customer feedback and behavior,
and adapt to their changing needs
User experience is an essential aspect of quality at Sony.
In order to gain an accurate understanding of the increasingly diverse needs of customers and to deliver user experiences that meet those needs, Sony has adopted Human-Centered Design (HCD) processes and ensures that its design efforts always take the customer's perspective.
Sony is working to improve product usability and create experiences that meet the core needs of customers.
It conducts worldwide user research including home visits and user interviews. These efforts are part of a continuing cycle of issue identification and product improvement, which includes prototyping and usability testing in the upstream stage of design. Employees also conduct long-term usage surveys, including interviews with customers, both before and after product release. In addition, Sony analyzes how customers feel and behave when they use a service, and then works to improve the user experience by sharing customer feedback with relevant personnel.
We promote HCD through quick and efficent user research and testing, initiatives to share the knowledge gained, training personnel to lead customer-focused initiatives, and conducting internal activities to raise awareness.
We will continue to provide better experiences and unprecedented excitement for users. We interviewed HCD practitioners about their past efforts and thoughts on HCD activities.
Listening to customer feedback to create products and services that are even more comfortable to use. I aim to make an easy-to-use experience for every customer, regardless of age or culture.
Manufacturing centered on "experience" rather than "function.
"Sony's Human-Centered Design provides new value to customers.
Creating User Experiences That Exceed Expectations by Developing Products and Services together with Customers
UX Research Aspires to Non-verbal Communication Experiences Between Products and Users
Integrating Business, Technology, and Creativity (BTC) My wish is to maximize the power of human-centered design (HCD)
Constantly Pursuing Richer Experiences to Truly Delight Our Customers
Sony is working to improve the user experience from their perspective in a wide range of areas.
Home Theater System: BRAVIA Theatre Quad (HT-A9M2)
THE TOKYO MATRIX
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