Based on Sony's Purpose to "fill the world with emotion,
through the power of creativity and technology",
we endeavor to create Kando (emotion).
To fill the world with Kando, it is essential to connect and co-create new value with partners
and hence we are driving various activities with creators, academia and companies from different fields.
In this "SESSIONS" series, diverse employees of Sony Group will come together with partners to co-create the future.
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Building a World Where Anyone can Use Imaging Sensors
NEW
2023.6.8
In this, the seventh installment of our Sessions series, we would like to introduce you to a "co-innovation" effort between Sony Semiconductor Solutions (SSS) and Microsoft. We are working with Microsoft to develop our AITRIOS™ platform and opening AI Co-Innovation Labs in 5 countries, thereby expanding the extent to which image sensors are used.
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Creating New Positive Cycles in the Music Industry
2023.3.30
This SESSIONS installment features the "Co-Creation" between The Orchard and Sony Music Entertainment in United States. The Orchard is a wholly-owned subsidiary of Sony Music Entertainment in U.S. and the leading global distributor of independent music and artist/label services.
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Unleash the boundless "space perspectives" and deliver a new Kando experience
2023.2.16
In this, the fifth SESSIONS installment, we address the STAR SPHERE project. The purpose of this project is to enable people to feel closer to the universe and discover a new perspective on space. Through the experience of operating a nano-satellite jointly developed by Sony and the University of Tokyo, with support from JAXA, users can take their own photos and videos of space and earth. We introduce the project concept, "space perspectives" and the current Co-Creation activity.
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Creating future emotional experiences that extend fandom
2023.2.2
In this issue, we would like to introduce the Official Virtual Fan Engagement Partnership that Sony entered into with Manchester City Football Club in 2021. How did this project, which leverages Sony's technology and entertainment expertise to expand new sports experiences around the world, begin? What are the new ways to increase fan engagement with technology?
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Shaping the Agriculture of the Future with Sony's Sensing Technology
2022.8.25
In this Session installment, we cover a joint research project between Sony and Hokkaido University. We asked about the sustainable future that they are aiming for by taking advantage of the platform that utilizes sensing, big data analysis and other technology.
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Building a World Where Everyone is Empowered to Create and Spreading Kando (emotion) with Sony Vlog Cameras
2022.7.21
SESSIONS is a series of dialogues focused on Kando (emotion) and "Co-Creation" initiatives of Sony. In this second installment, we highlight Sony's vlog cameras, which are a favorite of YouTube and other content creators. What spurred the development of these cameras? A member of the Sony product planning team is joined by a video content creator for a dialogue in pursuit of the answer.
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Helping to Achieve the SDGs: How the Functional Material, Triporous, is Powering Co-Creation with the Fashion Industry
2022.7.21
Welcome to SESSIONS, a series of dialogues on Kando (emotion) and "Co-Creation" initiatives of Sony. This first session focuses on co-creation leveraging Triporous—a porous carbon material derived from rice husks—which is a Sony intellectual property. We invited in two of the central people from the project for this conversation.