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March 19, 2024

Sony Group Becomes Founding Partner of Esports World Cup

Multi-year collaboration will produce the Anthem and
original documentary series of Esports World Cup 2024

    The Esports World Cup Foundation ("EWCF") and Sony Group Corporation ("Sony") have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony's acclaimed gaming products and entertainment expertise alongside the EWC's vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

    Ralf Reichert, CEO, Esports World Cup Foundation (Left)
    Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation (Right)

    As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024.

    "Sony is the perfect partner for the Esports World Cup," said Ralf Reichert, CEO, Esports World Cup Foundation. "Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony's experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony's world class expertise in this endeavor."

    "We're excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses." said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. "Sony has been enhancing the esports experience especially with Sony Interactive Entertainment's initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup."

    With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles - Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Rocket League, Fortnite and Rainbow Six Siege - as participating games. More games will be announced soon.

    About Sony Group Corporation

    Sony Group Corporation is a creative entertainment company with a solid foundation of technology. Across its six business segments - Game & Network Services; Music; Pictures; Entertainment, Technology & Services; Imaging & Sensing Solutions; and Financial Services - Sony's purpose is to fill the world with emotion through the power of creativity and technology. For more information.
    [Sony Group Website]

    About Esports World Cup

    The Esports World Cup is a global celebration of competitive excellence and esports fandom. For the first time in the history of esports, Esports World Cup features a unique cross-game competition structure that will pit the world’s top elite esports athletes against one another, across multiple game titles for the largest-ever prize pool. Debuting in the summer 2024, gamers, publishers, and fans from around the globe will come together in Riyadh, Saudi Arabia, to crown the world’s esports champions.
    [Esports World Cup WebSite]

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