December 2010

• December 27, 2010 Sony to double production capacity for image sensors -- investment of approximately 100 billion yen in contemplated acquisition of fabrication facilities and expansion of production lines --
  -- Utilizing a governmental subsidy of the Ministry of Economy, Trade and Industry in Japan --
• December 24, 2010 Toshiba and Sony Sign Memorandum of Understanding for the Transfer of Semiconductor Fabrication Facilities
• December 23, 2010 Sony Corporation Statement regarding Media Reports dated December 23
• December 22, 2010 Sony debuts "Music Unlimited powered by Qriocity™" digital music service
• December 13, 2010 Appointment of Professor Ei-ichi Negishi, Winner of the Nobel Prize in Chemistry as Executive Research Advisor to Sony in the field of Organic Electronics
• December 1, 2010 Sony develops "Hybrid FPA", a novel liquid crystal alignment technique that achieves faster response time for liquid crystal displays
• December 1, 2010 Sony and the PGA TOUR Present 2011 Sony Open in Hawaii in live 3D broadcasts - Sony extends title sponsorship by three years through 2014 -

November 2010

• November 30, 2010 SANDISK, SONY AND NIKON PROPOSE INDUSTRY STANDARDS FOR
  NEXT-GENERATION HIGH-SPEED MEMORY CARD FORMAT Companies to Jointly Develop New Specifications to Meet Needs of Professional Photography and Video Markets
• November 29, 2010 Sony Corporation Statement regarding Media Reports dated November 27 and November 28, 2010
• November 22, 2010 Regarding Transfer of Sony's Commercial Digital Photo Business to Dai Nippon Printing
• November 17, 2010 Sony to expand 35mm large format sensor camcorder lineup "NXCAM" HD camcorder under development, featuring E-mount lens system
• November 2, 2010 Blu-ray Disc™ honored with Emmy® Award for Technology and Engineering

October 2010

• October 29, 2010 Consolidated Financial Results for the Second Quarter Ended September 30, 2010
• October 18, 2010 SONY AND CONSERVATION INTERNATIONAL TO BRING NEVER-BEFORE-SEEN 3D WILDLIFE PHOTOGRAPHY TO BIODIVERSITY CONVENTION Joining Forces to Explore Ways for 3D Imagery to Help Achieve Conservation
• October 15, 2010 Sony Ericsson reports third quarter 2010 results(PDF)
• October 13, 2010 Sony Redefines Home Entertainment with the World's First HDTV Powered by Google TV Watch HDTV, Enjoy Apps and Browse the Internet Seamlessly on One Device
• October 12, 2010 HID Global and Sony to form Alliance to
  Create Contactless Smart Card Readers for the Global PC Market
• October 7, 2010 Sony commercializes world's first^*1 16.41 Megapixel "Exmor R™" back-illuminated CMOS image sensors for mobile phones -- Also announces industry's smallest and thinnest^*1 lens module for mobile phones --
• October 1, 2010 Sony to Present wide range of 3D Compatible Products and Contents
  at "CEATEC JAPAN 2010" -Complete Lineup from the 'Lens to the Living Room'-

September 2010

• September 30, 2010 "Sony Disc & Digital Solutions Inc." to be Renamed "Sony DADC Corporation"
• September 29, 2010 TransferJet Consortium to showcase its technology at "CEATEC JAPAN 2010" --Consortium to demonstrate Concept, Products and Technology based on close-proximity wireless transfer technology--
• September 22, 2010 Sony Participates in 2010 United Nations Private Sector Forum on the Millennium Development Goals
• September 13, 2010 3D JOINT VENTURE OF SONY, DISCOVERY COMMUNICATIONS AND IMAX ANNOUNCES KEY MANAGEMENT APPOINTMENTS -- Julia Rao to Lead Finance and Mark Ringwald to Lead Scheduling and Acquisitions for Forthcoming 24/7 3D Television Network --
• September 7, 2010 Sony to Realign its LCD TV Manufacturing Operations for Europe - Barcelona Technology Center in Spain to be sold to Ficosa International and COMSA EMTE -
• September 2, 2010 Sony announces "Video On Demand powered by Qriocity™" extending into Europe
  Also announces plans for "Music Unlimited powered by Qriocity™" cloud-based music service
• September 2, 2010 Commercialization and the Start of Mass Production of the SP100 Series, Solar Cell Conductive Film Capable of Making Strings at Low Temperature for Photovoltaic Modules
• September 1, 2010 Sony increases production capacity for image sensors including back-illuminated and large sized CMOS image sensors --Investing approximately 40 billion yen in production facility to supply image sensors mainly for smartphones and digital cameras--

August 2010

• August 20, 2010 Newly-developed technology facilitates both internal data transmission and power supply with a single cable - Improved design flexibility and reliability in mobile devices with movable mechanisms -
• August 11, 2010 Sony helps Africa combat the spread of AIDS by bringing 2010 FIFA World Cup™ public viewing project - During the matches, 4,800 people tested for HIV
  - 26 games aired to 24,000 viewers
  - Sony successful in experimental implementation of electricity, storage system based on natural energy sources

July 2010

• July 29, 2010 Consolidated Financial Results for the First Quarter Ended June 30, 2010
• July 20, 2010 Tohoku University and Sony Corporation jointly develop the world’s first^*1
  blue-violet ultrafast pulsed semiconductor laser with 100 watt output - The path to practical light-source in next-generation large-capacity optical disc storage & for nano-fabrication -
• July 16, 2010 Sony Ericsson reports second quarter 2010 results(PDF)
• July 13, 2010 Sony expands silicon tuner module lineup and begins to ship samples to grow sales --Full lineup of 40 models compatible with worldwide broadcast systems--
• July 9, 2010 South African charities to benefit from Sony product donations after the FIFA World Cup™

June 2010

• June 22, 2010 Sony develops 1.2kWh-class energy storage module using lithium-ion rechargeable batteries made from olivine-type lithium iron phosphate Sample shipments to commence for stationary power supplies such as backup power for data servers
• June 18, 2010 Executive Appointments
• June 16, 2010 PLAYSTATION®MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER (for Japan) Bundle Packs, Attractive Software Titles and Peripheral to Accompany the Launch, Further Enhancing the PlayStation®Move Experience
• June 16, 2010 PLAYSTATION®MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER (for North America)
• June 16, 2010 PLAYSTATION®MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER (for Europe)
• June 16, 2010 PLAYSTATION®MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER (for Asia)
• June 16, 2010 PLAYSTATION®PLUS, THE NEW SUBSCRIPTION SERVICE PACKAGE ON PLAYSTATION®NETWORK. DELIVERS A WHOLE NEW EXPERIENCE TO USERS SCE Will Start Offering the New Service Package Along With Free Access PlayStation®Network Service On June 29, 2010 Worldwide
• June 16, 2010 REGISTERED ACCOUNTS ON PLAYSTATION®NETWORK EXCEED 50 MILLION WORLDWIDE Remarkable Milestone Achieved in 3 Years and 8 Months Since Its Launch on November 11, 2006
• June 16, 2010 SONY COMPUTER ENTERTAINMENT ANNOUNCES SURROUND SOUND SYSTEM FOR THE PLAYSTATION®3 SYSTEM HITTING WORLDWIDE MARKET IN FALL 2010 Rich Surround Sound Environment Delivered in All-in-one Speaker, Offering a Whole New PlayStation® Experience to the Living Room
• June 15, 2010 Executive Appointments
• June 8, 2010 "3D world Created by Sony" 3D Experience Pavilion Opens in South Africa - Bringing together Sony's state-of-the-art 3D technologies -
• June 8, 2010 TOM COSGROVE TO LEAD SONY, DISCOVERY COMMUNICATIONS AND IMAX JOINT VENTURE 3D TELEVISION NETWORK -- Discovery Channel Executive and Industry Veteran Named President and CEO of Forthcoming 24/7 3D Television Network --
• June 2, 2010 Sony Realigns its Blu-ray Disc™ and DVD products businesses to strengthen competitiveness -Manufacturing operations in Gödöllö, Hungary to be discontinued and transferred to Malaysia-

May 2010

• May 27, 2010 Sony, Toppan, KDDI, Asahi Shimbun to establish Business Planning Joint Venture to develop the eBook Distribution Business
• May 26, 2010 Sony Develops a "Rollable" OTFT^*1-driven OLED Display that can wrap around a Pencil -New developments with high performance organic thin-film transistors (OTFTs) with an original organic semiconductor enable roll-up capabilities-
• May 24, 2010 Sony's 3D Experience Pavilions to Open In Seven Countries during the 2010 FIFA World Cup™
• May 21, 2010 Sony to Introduce "Sony Internet TV" World's First TV Incorporating "Google TV" Platform, Delivering Unprecedented TV-Internet Integration
• May 20, 2010 Sony and Google Establish Strategic Alliance to Deliver Compelling New Cloud-based Products and Services with the Android Platform
• May 20, 2010 Industry Leaders Announce Open Platform to Bring Web to TV Google, Intel, Logitech and Sony Join Together to Deliver Google TV Platform DISH Network, Best Buy, Adobe to Support Bringing Devices to Market
• May 13, 2010 Consolidated Financial Results for the Fiscal Year Ended March 31, 2010
• May 12, 2010 Executive Appointments
• May 11, 2010 Sony Develops an Interchangeable Lens HD Camcorder equipped with the powerful "Exmor" APS HD CMOS Sensor
• May 10, 2010 FY2009 Forecast Revision Announcement
• May 7, 2010 iCyt Unveils New Flow Cytometry Products in Collaboration with Sony at CYTO2010
• May 7, 2010 Sony Disc and Digital Solutions ('SDAD') Inc. develops mass production technology for highly-secure holograms which store unique identification codes
• May 6, 2010 Sony and the Berliner Philharmoniker Jointly Present World-class Classical Concerts On Sony's "BRAVIA" LCDTVs and "Blu-ray Disc" Products

April 2010

• April 20, 2010 SKY Perfect JSAT and Sony to Broadcast 2010 FIFA World Cup™ in 3D 'Sony Presents "2010 FIFA World Cup South Africa™ 3D"' to Air on SKY PerfecTV!
• April 16, 2010 Sony Ericsson reports first quarter 2010 results(PDF)
• April 14, 2010 Sony opens the doors to conceptual exhibition 'Contemplating Monolithic Design'
  at Milano Salone del Mobile
• April 8, 2010 FIFA and Sony to launch first ever global 3D experience of the FIFA World Cup™
• April 7, 2010 Sony launches "Road to Zero" environmental plan and sets 2015 mid-term targets

March 2010

• March 31, 2010 Sony to Realign its LCD TV Manufacturing Operations for Europe - Strategic Alliance with Taiwan's Hon Hai Precision Industry -
• March 31, 2010 Execution of Agreement regarding Transfer of SMD's Yasu Plant to KYOCERA Corporation
• March 24, 2010 Sony to partner with UNDP and JICA to further anti-AIDS Millennium Goal Campaign to kick off during the 2010 FIFA World Cup™
• March 24, 2010 Sony Launches "Earth F.C." to Support Worldwide
  "Public Viewing in Africa" Project During 2010 FIFA World Cup^TM - Develops a football based on a highly durable and environmentally conscious material, One simple "click" on "Earth F.C." site contributes to "dreams" of children in Africa -
• March 8, 2010 Sony Develops Highly Efficient RGB Laser Light Source Module for Large Screen Projectors Realizes high output power of 21W with a package size of just 530cc
• March 4, 2010 Sony to showcase Digital Imaging Product
  at CP⁺2010 (Camera & Photo Imaging Show) Exhibition
• March 3, 2010 Sony Design Excels with 9 top International Design Accolades

February 2010

• February 10, 2010 Sony Enters the Flow Cytometry Business in Life Science Field by Acquiring iCyt
• February 9, 2010 Executive Appointment
• February 8, 2010 Sony Develops World's First^*1 Millimeter-wave Wireless Intra-Connection
  Technology for Internal High Speed Data Transfer within Electronics Products Realizes 11Gbps transfer speed with an active footprint of just 0.13mm²
• February 4, 2010 Consolidated Financial Results for the Third Quarter Ended December 31, 2009

January 2010

• January 22, 2010 Sony Ericsson reports fourth quarter and full year 2009 results(PDF)
• January 19, 2010 Inauguration of "Sony Business Solutions Corporation" As Base for Professional Service Business in Japan - To Enhance System Solution and Service Business -
• January 15, 2010 Sony to Outsource a Part of its Business Processes to IBM Japan
• January 8, 2010 Mori Seiki and Sony Sign Definitive Agreement Regarding Transfer of SMS Measuring Systems Business
• January 7, 2010 Sony Commercializes World's First^*1 Demodulator LSI for "DVB-T2"^*2
• January 7, 2010 Sony Acclerates Delivery of 3D Entertainment to the Home in 2010
• January 7, 2010 SONY 3D TECHNOLOGY CENTER OPENS AT SONY PICTURES STUDIOS Studio's Top Talent in 3D Content Creation to Offer Training to Entertainment Industry for the Next Wave of Entertainment
• January 5, 2010 DISCOVERY COMMUNICATIONS, SONY AND IMAX ANNOUNCE PLAN TO LAUNCH FIRST 24/7 DEDICATED 3D TELEVISION NETWORK IN THE U.S. -- Three-Way Venture to Bring Next-Generation Experience to Home Television Viewers --