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Sony Group Corporation will participate in "CEATEC 2023" held at Makuhari Messe in Mihama Ward, Chiba City from October 17 (Tue) to October 20 (Fri), 2023. Under the theme "For the future where individuals of all abilities to share Kando (emotion)" Sony will introduce accessible products, services, and inclusive design initiatives.
The Sony Group aim to contribute to an inclusive society across its businesses by enhancing accessibility and helping those with diverse needs to share emotion (Kando).
Sony's exhibit will introduce the inclusive design initiatives being collaborated with users requiring accessibility, including people with disabilities and elderly people, as well as products and experiences created through inclusive design.
At the Sony's booth of Makuhari Messe, Japanese sign language interpreters and staff members who are holders of Universal Manners Test (Grade 2) are stationed. If you need assistance, please let us know at the Sony's booth reception.
Everyday, we strive to connect the world using the power of video games. We do this by using the latest technology to evolve accessibility features, products, and services for all PlayStation users. The "Access™ controller" for PlayStation®5 was launched after five years of continuous improvements utilizing discussions with accessibility experts and relevant support groups. Through our support of extensive customizations to meet diverse needs, we are working hard to achieve a future in which all players can enjoy games.
Access Controller was selected for "GOOD DESIGN GOLD AWARD" in the "2023 Good Design Awards." "GOOD DESIGN GOLD AWARD" awards are specially presented for particularly outstanding designs chosen from among all awarded works of the GOOD DESIGN AWARD 2023.
Sony created this retina projection camera kit out of a desire to deliver the joy of photography to the estimated 250 million people around the world with low vision* and to allow more people to feel the pleasure of sharing scenes that move them or that they wish to remember.
The kit uses the laser retinal projection method, which is less affected by the eye’s ability to adjust focus, to project the image in focus onto the area around the retina, thereby changing what is "difficult to see" into "clearer sight" for people with low vision. With the cooperation of schools for the blind and other institutions, Sony applied actual feedback from people with low vision and opinions shared during the interviews to the kit to provide a photography experience powered by high optical zoom.
The Retina Projection Camera kit was selected for “GOOD DESIGN BEST100” in the “2023 Good Design Awards.” “GOOD DESIGN BEST100” awards are specially presented for the top 100 designs among all the award winners.
We want as many users as possible to take advantage of the functions that are standard with Alpha to enable them to experience the high-quality imagery of the interchangeable lens camera to express themselves through photography. With this goal in mind, we had several discussions with employees who are low vision and love cameras, to help us decide on the best sequence for items to be read out when taking photos, such as F-number and shutter speeds. With its carefully selected accessibility features, Alpha will continue to support creators by serving as a trustworthy companion regardless of age or disability.
XR Catch is an experience that fuses the real and virtual. It was inspired by the words of a person with visual impairment who participated in our workshop and said, "I wish I could play catch with my son." He asked us not to make it into a spacial game only for people with visual impairment In response, Sony developed it into a free game that anyone can participate in even from a distance, regardless of visual acuity or physical strength. Entertainment arising from inclusive design gives new value to society.
Visitors to the CEATEC 2023 the Sony's booth can play with visitors to the CEATEC the Sony's booth satellite venue at the Sony Showroom/Sony Store in Ginza, Tokyo about 30km (~18.5 miles) away, to experience the XR catch. Please note that event times differ for each venue.
On October 17 (Tue) – October 20 (Fri), the Makuhari Messe venue is open from 10:00 a.m. to 5:00 p.m., and the Sony Store Ginza venue is open from 11:00 a.m. to 5:00 p.m (for XR catch demo).
Music is something that everyone can enjoy because it transcends language and age barriers. And it would be loved even more if everyone could play instruments more easily even without being able to read sheet music. The saxophone, which can be easily played without any complicated key operations, embodies our passion to set no limits on entertainment. Please enjoy the freedom of performance.
Whether spending time alone or with family and friends, a TV is indispensable. "We want those who use accessibility features as well as those who don’t to be able to share their TV experience." Reflecting the voices of people with disabilities, the BRAVIA™ has installed shortcuts for accessibility features. About a century has passed since television was first introduced to the world, and now a new TV experience begins.
It is predicted that the number of those in Japan with dementia will reach 7 million – or one in five elderly people – by 2025. One of the precursors of this condition is the sensation of "I can’t smell anything." Sony has developed The Next-gen Olfactometry System from a desire to be able to easily perform the olfactory measurements that are useful in the early detection of dementia. Based on interviews with dozens of physicians, the device was designed in a rounded form that examinees feel comfortable when using.
Masaru Ibuka, one of the co-founders of Sony, established Sony/Taiyo Corporation based on his attitude of valuing people's independence and creating an environment that supports their independence, instead of differentiating them by whether or not they have a disability. Approximately 60% of all Sony/Taiyo employees who have disabilities, and the company has enhanced the accessibility of its workplaces so that diverse employees can play an active role. Sony/Taiyo employees with low vision working in collaboration with the Xperia* development team created a function that informs the user of the horizontal measurement information of the photography screen through sound when taking photos using the Photography Pro. This feature is now equipped in the latest Xperia* smartphones, demonstrating how the inclusive workplace environments of the Sony Group also play a role in product development.
As voice recognition technology is evolving, the number of applications that convert speech to text in real-time is increasing. While this leads to support for people with hearing impairment, there are some issues, such as "the device’s microphone needs to be held close to the other person’s mouth," "the eyes are distracted by the text on the screen," and "recognition accuracy is insufficient in the desired environment." As a part of this research and development, Sony will realize natural communication with a partner using highly accurate speech recognition while looking at each other’s faces. In addition, the real-time translation function allows you to communicate with foreign people, expanding the possibility of an inclusive future.
This On-the-go walking support project was born from the voices of people with visual impairment: "Objects like telephone poles and fences, or uneven roadside curbs are not necessarily obstacles, but rather important landmarks on familiar roads" "Even when using a navigation system to reach a point near the destination, I often cannot find the entrance to the building." The pursuit of technology that enables people with visual impairment to reach their destination independently and with peace of mind leads to an inclusive future where everyone can enjoy going out.
CEATEC 2023 ended with approximately 73,000 visitors, with many people visiting the Sony’s booth which exhibited accessible products and technological developments that contributes to an inclusive society. At Sony's booth, visitors were able to experience accessible features of our products to deepen their understanding of accessibility. Highlights include a retina projection camera kit that uses a laser retinal projection method, which is less affected by the eye's ability to adjust focus. Also, there was a demo of XR Catch where you can play catch with a virtual ball relying on sound. There was a high demand from people waiting for their turn to try out the demonstrations.
All of the products and technologies on display incorporated inclusive design, and reflect the needs of people who requires accessibility, such as people with disabilities and the elderly. Visitors listened to our explanations and freely shared their own experiences that helped us better understand the challenges they are faced day to day.
In addition, Sony’s display booth itself was also designed with consideration for accessibility, using inclusive design methodology in collaboration with Sony/Taiyo employees with disabilities. The accessible booth included ensuring that the height of the exhibition stands are easy to view for both standing visitors and also visitors in wheelchairs, ensuring that the aisles are wide enough for multiple wheelchairs to pass, and ensuring that there is sufficient contrast between the floor and the exhibition stand. These considerations ensured that the exhibition space was suitable for everyone, regardless of whether they had a disability, to easily come and go during busy times, with the exhibits also being easy to view from a distance.
For those who needed assistance, Sony’s booth included sign language interpreters and staff members who are holders of Universal Manners Test (Grade 2). Also, in anticipation of visitors with visual impairment reading the information on their own smartphones, each booth had the same information as the explanation panels on a web page that was accessed via a QR code. The QR code allowed visitors with visual impairments to listen using their own screen reader function, giving people with visual or hearing impairments who attended easy access to information.
Through this event, many people learned about Sony's accessible products and inclusive design initiatives and we received valuable feedback and impressions, which was a great accomplishment.