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Global Accessibility Awareness Day 2024

Global Accessibility Awareness Day GAAD 2024Global Accessibility Awareness Day GAAD 2024

Global Accessibility Awareness Day 2024

The third Thursday of May each year is Global Accessibility Awareness Day (GAAD). At this GAAD2024, Kenichiro Yoshida, Chairman and CEO of Sony Group Corporation delivered a message, and Sony Group companies around the world conducted various initiatives to raise awareness of accessibility.

Initiatives by Sony Group Companies

In celebrating GAAD, Sony Music Group (SMG) hosted a special event for their employees with Brittany Davis, a multi-instrumentalist, songwriter and producer with a visual impairment. During the performance, attendees were invited to wear masks to experience the music the same way Brittany does. This was followed by a fireside chat, during which attendees learned about Brittany's experience as an artist with a disability in the music industry and how each of us can support people with disabilities in all industries.

Scene from the event
Photo Credit: Kolin Mendez Photography

Sony Pictures Entertainment (SPE) has been a sponsor of the Easterseals Disability Film Challenge for about six years. The film challenge gives aspiring filmmakers the opportunity to showcase their talents through the writing and directing of short films. Awards are presented to the most outstanding works. The awards ceremony took place at the Sony Pictures studio lot in Culver City in the week before GAAD. This year, Sony donated FX30 Cinema Line cameras as an additional prize to the seven winners, including the Best Film award.

To view recording clink here.

Award ceremony held at Sony Pictures studio

During GAAD week, Sony Interactive Entertainment (SIE) held the first PlayStation Studios North American Accessibility Summit as part of PlayStation Studio’s commitment to foster an inclusive industry. The summit was aimed to unite representatives, consultants, and accessibility champions from across all PlayStation North American studios and Sony Interactive Entertainment. The summit also shared insights, strategies, and experiences to establish and advance accessibility initiatives through panels, talks, and an interactive workshop.

Scene from the Accessibility Summit.