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Sony Group Corporation will participate in the 39th CSUN Assistive Technology Conference to be held in Anaheim, California, USA from March 18 to 22, 2024. CSUN is an international conference that introduces the latest products, services, and initiatives with accessibility as the keyword. Each year, CSUN attracts many users with disabilities as well as leading companies, governments, and industry experts.Sony enhances the accessibility of our products, services, and experiences.
Through our commitment to an inclusive future, we aim to create a world where everyone belongs and share Kando (emotion) Sony has been participating in CSUN since 2018.
At CSUN 2024, Sony will exhibit the products which have been designed with accessibility in mind. It will also schedule some sessions to introduce Sony's activities in the area of accessibility.
Everyday, we strive to connect the world using the power of video games. We do this by using the latest technology to evolve accessibility features, products, and services for all PlayStation® users.
The PlayStation®5 console is equipped with system, display, and sound customization settings that enhance user accessibility. Select Settings > Accessibility from the control center. From there, you can customize display and sound features including Zoom, Color Correction, Text Size, Bold Text, High Contrast, Closed Captioning, Screen Reader and Mono Audio for headphones.
The "Access™ controller" for PlayStation®5 console was launched after five years of continuous improvements in collaboration with accessibility experts and organizations. Through our support of extensive customizations to meet diverse needs, we are working hard to achieve a future in which all players can enjoy games.
Access Controller was selected for "GOOD DESIGN GOLD AWARD" in the "2023 Good Design Awards." "GOOD DESIGN GOLD AWARD" awards are specially presented for particularly outstanding designs chosen from among all awarded works of the GOOD DESIGN AWARD 2023.
We want as many users as possible to take advantages of the functions that are standard with Alpha and express themselves through high-quality imagery. With this goal in mind, we had several discussions with employees who are blind and love cameras, to help us decide on the best sequence for items to be read out when taking photos, such as F-number and shutter speeds. With its carefully selected accessibility features, Alpha will continue to support creators by serving as a trustworthy companion regardless of age or disability.
Sony created this retina projection camera kit, DSC-HX99 RNV kit out of a desire to deliver the joy of photography to the estimated 250 million people around the world with low vision* and to allow more people to feel the pleasure of sharing scenes that move them or that they wish to remember.
The kit uses the laser retinal projection method, which is less affected by the eye’s ability to adjust focus, to project the image in focus onto the area around the retina, thereby changing what is "difficult to see" into "clearer sight" for people with low vision. With the cooperation of schools for the blind and other institutions, Sony applied actual feedback from people with low vision and opinions shared during the interviews to the kit to provide a photography experience powered by high optical zoom.
The Retina Projection Camera kit was selected for “GOOD DESIGN BEST100” in the “2023 Good Design Awards.” “GOOD DESIGN BEST100” awards are specially presented for the top 100 designs among all the award winners.
BRAVIA®'s accessibility features continue to evolve to allow more people to use their TVs independently. Improvements are informed by research conducted with people with disabilities. In addition, new functions have been added to allow TVs to be shared with family and friends and continue to be a source of entertainment / emotion (Kando).
The latest Xperia™ smartphones*1 are equipped with accessibility features that assist with vision, hearing, and action, such as TalkBack*2 and improved visibility of operation screens.
Since 2021, the Sony’s software team has been playing a central role in improving some of the applications with input from employees with disabilities at Sony/Taiyo Corporation. Visitors to the Sony’s booth will be able to experience the operability of Xperia smartphones that support accessibility including the new accessibility features developed in this activity. Sony will exhibit a function that informs the user of the horizontal measurement information of the photography screen through sound when taking photos using the Photography Pro.
LinkBuds is a truly wireless earbuds that is equipped with a ring driver unit and has a structure that does not block your ears. Even when you wear LinkBuds, you can receive all kinds of information and enjoy music and other entertainment while listening to surrounding sounds naturally without blocking your ears.
In Japan, we collaborate with the walking support app for visual impairment, Eye Navi (COMPUTER SCIENCE INSTITUTE CO., LTD.)*. And we are proceeding with development while receiving field evaluations from visual impairment.
Float Run uses an off-ear design in which the speaker floats in front of your ear, achieving both a comfortable fit without putting anything in your ear and high sound quality. You can enjoy entertainment such as calls and music while naturally hearing the surrounding sounds and your own voice. In addition, the design is easy to fit anyone and does not cause pressure, making it comfortable to wear during sports such as running or even when used for long periods of time.
Due to changes in regulations by the US FDA (Food and Drug Administration) in 2022, the sales of over the counter (OTC) hearing aids are spreading in the new consumer sales channel as well as in the conventional sales channel via audiologists or hearing instrument specialists.
Sony will exhibit the CRE-C10, a sleek and discreet design that is virtually invisible and the CRE-E10, an earbud-like design with a different appearance from conventional hearing aids by listening to users' voices before and during development in partnership with WS Audiology.
CSUN 2024 will schedule the following sessions.
At the beginning, Senior Executive Vice President of Sony Group Corporation, Shiro Kambe, and President and COO of Sony North America, Neal Manowitz, will send messages regarding Sony's accessibility. Also, Sony's ongoing accessibility initiatives will be introduced, such as collaboration with organizations for people with disabilities and the latest products which are accessible.The session, "Connect with Sony's Accessibility initiatives", will be delivered on YouTube Live.
In this session, Sony, Sean Dougherty, a Director of Accessible User Experience Services at a non-profit organization Lighthouse for the Blind, Inc., and James Rath, a YouTuber with low-vision, will share the importance of accessible content creation available for all creators. They will also highlight how Sony has been incorporating accessibility in its imaging products and opened up creative freedom to a wide range of users including those who with visual challenges, such as Screen Reader and Enlarge Screen functions of Sony’s Alpha™, as well as Retina Projection Camera Kit DSC-HX99 RNV kit.
At Sony, we have defined values for the accessibility of our audio & visual products, including: “Possible to do by myself”, “Possible to do everything” and “Possible to enjoy together”. As we work towards our values, Sony BRAVIA TV and Sound Bar will now have tactile dots near their terminal ports to help you identify the port locations when connecting cables.
In our session, we will share how we identified the challenges for our blind and low vision users when connecting a Sound Bar to a TV and how we came to a solution. We will share how this design was inspired by inclusive design principles and how this solution will help all users. We are excited to continue our design efforts to make our products more accessible by considering the needs of users with diverse abilities.
In this session, the accessibility team from Sony Interactive Entertainment, the company behind the PlayStation brand of products, will touch upon their latest work in accessibility, including the Access controller for the PS5® console. A versatile controller kit that can be customized to meet players’ diverse needs, the Access controller was designed in close collaboration with the accessibility community to help players with disabilities play more comfortably for longer. We will also cover a wide range of accessibility features from the PlayStation 5 console and PlayStation Studios games.
The 2024 CSUN Assistive Technology conference attracted approximately 4,500 visitors, and many of the attendees visited Sony's booth. They tried Sony's accessible products and provided favorable feedback. This year, we secured 1.5 times the exhibition booth area compared to last year, and exhibited eight products, including the PlayStation Access™ Controller and Off-ear design wireless headphones Float Run, allowing many visitors to experience the products for themselves. At each demo station, we explained and demonstrated the product features that would be helpful for each visitor's needs and provided handouts containing information on the product to share with their family and friends.
The booth, itself, was designed for accessibility. The spacing between demo stations allowed for easy movement for low vision visitors using white canes, and for people in wheelchairs. Low-pile carpet was used for wheelchair visitors. We installed cane holders at each of the demo stations, and QR codes are included in the handouts so that visitors with visual impairment can open the handout with their smartphone and have it read to them to obtain product information later.
Sony employees with disabilities participated as demo personnel, and we could see them passionately talking about accessibility with visitors who had the same needs. We had visitors with visual, hearing, mobility, and cognitive disabilities as well as visitors who had family members or friends with a disability. We had several organizations that work with people with disabilities visit the Sony booth as well. All had a chance to experience our products, and we received many valuable opinions and encouraging comments that can lead to new ideas and improvements for our products. The feedback we get from visitors is one of the great benefits of exhibiting at this event.