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Sony Corporation will participate in Japan Lighthouse exhibition - Low Vision Fair 2022 -, held in Osaka.
Sony strives to fulfill our Purpose to "Fill the world with emotion, through the power of creativity and technology." Therefore, we are applying technology to incorporate accessibility into our products and services for a future where everyone shares the moment with no limitations. As part of this effort, Sony is participating in Japan Lighthouse exhibition.
At the Sony booth in 2022, some of the products that Sony plans to introduce are BRAVIA™ TVs, LinkBuds, which are accessible.
These TVs are equipped with a variety of accessibility features to assist with vision, hearing, and action. The display at the venue allows you to experience the Screen Reader function*1*2, which reads out the TV settings and programs. BRAVIA™ TVs equipped with Google Assistant enable you to control the TV by simply speaking directly to the TV with simple commands such as "OK, Google, XX," or search for videos on YouTube™, turn the TV on and off, and adjust the volume. *3*4*5
Wireless Handy TV Speaker SRS-LSR200 is a wireless television speaker that comes in handy when it is hard to hear the TV. You can hear the audio clearly through the speaker that you can place right by you. With a third speaker designed into the front of the SRS-LSR200, voices from your TV are clearer, making the program much more enjoyable. Sony's original technology provides hearing support through the Voice Zoom function. A large on/off switch, large and easy-to-turn volume dial, large buttons, easily legible print and other features make the remote simple for anyone to use.
On October 28 and 29, 2022, Sony exhibited at the Japan Lighthouse Exhibition for the first time. One of the largest events for people with visual impairment held in Western Japan, the exhibition attracted approximately 1,300 visitors over the two days, many of whom also visited the Sony booth. Sony exhibited BRAVIA™ TVs, LinkBuds, and Wireless Handy TV Speaker. Visitors were particularly interested in the LinkBuds, and long lines of people queued up to try them out for themselves.
Many people had apparently found it difficult to obtain detailed information about product accessibility functions, and some visitors said they were very happy to get details directly from the manufacturer's staff.
We also had the opportunity to speak with people from organizations that support people with visual impairment in Western Japan during the event. Through dialogue and collaboration with the communities concerned, we will continue to gain new insights and improve the accessibility of our products.