Storytelling Alliance： Conservation through the power of imagery
Since 1995, Sony and Conservation International (CI) have worked together to capture stories of humanity’s relationship with nature. Through the Storytelling Alliance, we have sought to raise awareness worldwide of the need to protect the Earth’s biodiversity.
Together, through the Storytelling Alliance, Conservation International has captured unprecedented, cinematic footage that highlights the planet’s beautiful biodiversity and illustrates the threats our planet faces.
Using Sony’s professional broadcast equipment and state-of-the-art technology, Conservation International has captured, produced and shared hundreds of stories that have helped us accelerate global action for conservation. From restoring freshwater habitats in Colombia and conserving rainforests in Madagascar to creating marine parks in the South Pacific and protecting wildlife in Africa, these videos have helped shape global policy and highlight conservation investments needed to help our planet thrive.
By combining powerful storytelling techniques and cutting-edge Sony technology, Conservation International and Sony continue to innovate and tell compelling stories that promote environmental conservation and human well-being. Together, we are moving the needle on increasing global awareness of environmental impacts on the planet and improving conservation outcomes – for a better planet.
By the numbers
Films
- More than 40 storytelling expeditions across 6 continents and 48 countries and regions
- 60+ stories filmed
- 10,000+ hours of footage captured
Global Influence
- Engaged thousands of conservationists and thought leaders at international forums
Conservation Outcomes
- Nearly a dozen habitats filmed and protected in the Americas, Asia, Africa and the Pacific
- Thousands of species filmed - From the rare goliath frog in West Africa to the endangered sifakas of Madagascar, Vicuñas in the high Andes, bull sharks in Fiji and the elusive cock-of-the-rock
Reach
- Garnered millions of views worldwide including 10.2 million social media views in 2017 and 2018
History
| 1995 | Professional broadcast equipment Sony began providing its Betacam-SP Field Video Equipment to help CI capture our conservation success stories and enhance our storytelling worldwide. |
| 1998 | Post-Production Equipment Sony contributed post-production and video editing professional equipment, allowing CI to create and produce astonishingly beautiful content in-house. |
| 2005 | Digital Betacam As trends and innovations in technology shaped the digital imaging industry, Sony provided its latest Digital Betacam video technology to improve image quality, allowing CI to capture footage with the most optimized video recording technology. |
| 2010 | High-definition and 3D technology As tapeless formats entered the video industry, Sony provided CI with Full HD video cameras and recorders and worked in collaboration with CI to create 3D content, using Sony’s latest 3D technology to capture amazing images both above and underwater. |
| 2012- Present Day | Storytelling Alliance and Content Creation Recognizing the increasing importance of consumer education in achieving sustainable development, Sony and CI formed a “Visual Storytelling Alliance” (VSA) to support CI’s storytelling expeditions around the world that highlight our community-based sustainability initiatives. |
| 2017-2019 | Full 4K image technology Sony supported CI with its 4K professional broadcast video cameras (FS7 II, Sony’s 4K Super 35mm camcorder), and latest mirrorless DSLR  cameras (7S II and 7 III). |
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