INTO SIGHT at SIAF2024
The Sony Group Creative Center will participate in the Sapporo International Art Festival 2024 (SIAF2024) as an Initiative Partner* and premiere INTO SIGHT to audiences in Japan. The exhibition will feature the highly acclaimed installation showcased at the 2022 London Design Festival along with some new, original content. *Initiative Partners are eight enterprises that responded to SIAF2024’s call to join it in addressing social issues with a future-oriented approach through the event.
INTO SIGHT is a life-sized media platform, which plays on sensorial effects that transform simple boundary surfaces into an infinite vista through shifting light, color, and sound. Stepping into the installation unleashes a unique response; as you venture further inside you will become more aware of unexpected visual and audio dimensions that continuously evolve through your interactions.
As a collaborative project, the installation at SIAF2024 will also feature new work created by Norimichi Hirakawa, an artist based in Sapporo.
This project aims to explore new insights regarding the coexistence of physical and virtual realities.
Comments from OGAWA Hideaki,
Sapporo International Art Festival 2024 Director
The theme of SIAF2024 is “Last Snow—Where the Future Begins.” In this uncertain world, with technology advancing rapidly and the memory of the pandemic still fresh in our minds, how should we navigate our way through the future? INTO SIGHT will be exhibited at Sapporo Cultural Arts Community Center (SCARTS), which serves as a visitor center for SIAF and a starting point of your journey to the future. Take a leap into a world where physical and virtual realities coexist, a world created by the Sony Group in collaboration with Norimichi Hirakawa, an artist based in Sapporo. Enjoy a view of the future that can only be experienced at SIAF2024.
Movie depicting a person interacting with Sony Design’s INTO SIGHT interactive installation. The person is approaching, studying and then walking into the installation, which is constructed of a high-quality Crystal LED display screen surrounded by a long tunnel of reflective 3M™ Dichroic Glass Finishes that manipulate color through reflection and refraction. As the person moves within the installation, their actions change the visuals shown on the display, creating a unique effect, that is amplified through infinite reflections, creating a colorful dynamic vista. We see the person interact with the installation and respond to the effects that it creates.
INTO SIGHT at SIAF2024
Sony Design in collaboration with HIRAKAWA Norimichi
Dates: Saturday, January 20 – Sunday, February 25, 2024
*Closed on January 24 (Wed), 25 (Thu), and February 14 (Wed).
Hours: 10:00–19:00
Venue: Sapporo Cultural Arts Community Center (SCARTS) court,
1F Sapporo Community Plaza
Kita 1-jo Nishi 1-chome, Chuo-ku, Sapporo
https://www.sapporo-community-plaza.jp/scarts.php
No application required / No admission fees
* The "six-petal automata" by HIRAKAWA Norimichi will be on view from February 10 (Sat).
* "Coded Ambience" and "six-petal automata" will be displayed in rotation, with each piece showcased alternately at approximately 15-minute intervals.
* In the event of the venue reaching capacity, we may temporarily restrict entry or distribute numbered tickets.
Supported by
3M Company,
Sony PCL Inc.,
and Sony Marketing Inc.
@sonydesign_official
About the works
“Coded Ambience” Sony Group Creative Center
This work started from a simple question: Can technology elevate art to a more interactive experience? It aims to create and share a single experience with the entire audience through visual elements that change in real time as the visitors move inside the installation, along with shifting light, color, and sound. The simple yet deep visual elements incorporate familiar motifs and narratives like nature and material, and light and shadow.
“six-petal automata” HIRAKAWA Norimichi
Snowflakes, as represented by the term "rikka" ("six-petal flowers" in Japanese), have a symmetrical, hexagonal grid-like structure. INTO SIGHT has a similar visual structure, featuring squares that repeat through mirrored reflections.
Combining photographs of actual snow, taken in the mountains of Sapporo City with cellular automaton computational models, the work explores the duality between natural laws and computational algorithms, physicality and logic, and subjects and objects.
The work's title, Sekkafu, or "six-petal automata", is derived from the title of a book published in 1995, and featuring contributors who were captivated by the beauty of snow, including Dr. Yoshinori Furukawa, the past director of the Institute of Low Temperature Science at Hokkaido University.
About the artist
HIRAKAWA Norimichi
Born in 1982, Hirakawa's interest lies in the most primitive of technologies, calculation. His international work is focused on installations that use either mathematical processing itself as conducted through computer programming or the results of that processing. In 2016, he began creating the series “datum” at a residency at the Kavli Institute for the Physics and Mathematics of the Universe (Kavli IPMU), and datum was shown at the Toyota Municipal Museum of Art and at a pre-event of the Sapporo International Art Festival. In 2017, he created one of the works in that series through a residency at the ALMA telescope, located at Chile's highest point of approximately 5,000 meters, and showcased it at Laforet Museum Harajuku. The version that was later shown at Roppongi Crossing 2019 was awarded an Excellence Award in the Japan Media Arts Festival and housed at the Art Gallery of New South Wales in Sydney. Ever since he moved to Sapporo in 2019, Hirakawa has also shown an interest in subjects outside the realm of calculation.
http://counteraktiv.com/
The Sapporo International Art Festival (SIAF) is a special triennial art event that showcases the latest artworks from around the world in Sapporo. The first SIAF to be held in winter, SIAF2024 will provide an opportunity to think about the future under the festival theme of Last Snow through artworks and projects that feature the latest expressions and groundbreaking ideas at the intersection of art, technology, and science.
Venues: Future Theater (Higashi 1-chome Theater), Sapporo Snow Festival Odori 2-chome Site,
Sapporo Cultural Arts Community Center (SCARTS), Hokkaido Museum of Modern Art,
Moerenuma Park, Sapporo Art Museum, etc. (Admission fees apply for the Future Theater,
Hokkaido Museum of Modern Art, and Sapporo Art Museum venues.)
Dates: Saturday, January 20 – Sunday, February 25, 2024 (37 days)
* Dates for the Sapporo Art Museum venue are Saturday, December 16, 2023 – Sunday, March 3, 2024
* Dates for the Sapporo Snow Festival Odori 2-chome Site are Sunday, February 4 – Sunday, February 11, 2024
Official website: https://2024.siaf.jp/en/
Notice: We may take photographs inside the venue.
At “INTO SIGHT at SIAF2024,” event staff may take photographs inside the venue and around the entrance and exit for use to advertise and promote the event.
We will take care not to include any personally identifiable information in the photographed images, such as the faces of visitors and other distinctive features of their appearances. If such information is included by accident in an image, we will process the data so that it cannot be used to identify specific individuals.
- Shooting period :
- Saturday, January 20 – Sunday, February 25, 2024
- Location :
- INTO SIGHT at SIAF2024
Sapporo Cultural Arts Community Center (SCARTS), Sapporo Community Plaza
- Shooting area :
- Inside the venue and around the entrance and exit (including the aisle before the venue)
- Number of camera used :
- 1
- Storage period of image data :
- Unlimited
- For any inquiry regarding this matter, contact :
- Sony Group Corporation
creative-pr@jp.sony.com
We obtain, use, store, and otherwise handle data according to basic methods specified in our basic policy formulated to ensure compliance with the Act on the Protection of Personal Information, as well as Cabinet orders, ordinances, and guidelines pertaining to the Act. The handling of data is monitored by personnel in charge to make sure it is handled according to the specified methods. In addition to taking measures to prevent the theft of devices and electronic media used to handle data, such as cameras, we also implement a system for protecting data from unauthorized access and malicious software. For more information, see Sony Group Portal | Privacy Policy (sony.com).