iF Design Award 2021 / Awards / Sony

About iF design award

For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design.
The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is
one of the most important design prizes in the world. Submissions are awarded
in the following disciplines: Product, Packaging, Communication and Service Design, Architecture
and Interior Architecture as well as Professional Concept, User Experience (UX) and User Interface (UI).
All awarded entries are featured on the iF WORLD DESIGN GUIDE and in the iF Design App.
The iF gold awards are individually selected from the very best entries of the year.
Only 75 out of nearly 10,000 submissions have earned the coveted iF gold trophy this year.

Spatial Reality Display

ELF-SR1

iF Gold Award

Stories:
Spatial Reality Display ELF-SR1
- Toward a new horizon of creation

Jury Statement :

With this 3D display from Sony, spatial reality applications take a leap into the future. With a minimalist design and clever details, this display provides an intuitive, immersive and professional user experience. Sony's cutting-edge innovative technology greatly improves communication and the 3D workflow. A truly immersive experience!

DualSense^™
wireless controller
(PS5^™accessories)

iF Gold Award

Jury Statement :

Put simply, the Playstation 5 controller is a masterpiece of perfect design language, seamlessly fitting into the high design quality of the entire PS5 family. Despite its technical complexity, it expresses a playful lightness for which it was designed with floating surfaces and shadow gaps.