SONY

Red Dot
Award 2024

About Red Dot Award

The Red Dot Award is the award for an international design competition administered
by Design Zentrum Nordrhein Westfalen in Germany.
The award is divided into three disciplines: the Red Dot Award: Product Design,
Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept.
Once a year, international design experts discuss and evaluate each entry individually.
Over 20,000 design professionals, companies and organizations from
more than 60 countries/areas enter the competition for this very prestigious award each year.
Winning entries are honored at a grand award ceremony attended by design professionals from all over the world,
and are also presented at the Red Dot Design Museums in Germany, Singapore and China.
With more than 2,000 exhibits, the Red Dot Design Museum Essen (Germany) presents
the world's largest exhibition of contemporary design in the former boiler house of the UNESCO World Heritage Site Zollverein,
a former coal mine complex. Innovative and well-shaped objects from around 45 nations make the quality of good design
become experienceable at close range because touching and testing many of the exhibits is allowed.

Product Design

The Red Dot: Product Design is for product designs which have been launched on the market between 1 January 2022 and 1 June 2024.
Entries are judged on nine criteria, including degree of innovation, functionality, formal quality,
ergonomics, durability, ecological compatibility, and symbolic and emotional content.

Portable Theatre System

HT-AX7

Red Dot: Best of the Best

A portable theater system. Three wireless speakers create a cinematic surround sound in any room. Watch video or listen to music on your smartphone or tablet in immersive sound. The system transforms 2ch stereo sound to 3D surround sound on video streaming services. It is also designed with intuitive operability and the environment in mind.

Motion Capture System

mocopi®

Red Dot: Best of the Best

A mobile motion capture system that easily captures full-body movement anywhere. High-precision motion measurement and real-time motion input to virtual reality are achieved through this original Sony technology, with just six small sensors and an exclusive smartphone app. The system seeks a design enabling simple use by anyone and will expand the productive power of creators such as VTubers.

Spatial Reality Display

ELF-SR2

Truly Wireless Noise Canceling Gaming Earbuds

INZONE Buds

Flagship Smartphone

Xperia 1 V

Interchangeable Lens Camera

Alpha 9 III

Accesscontroller for PlayStation®5

Accesscontroller

PlayStation Portal
Remote Player

PlayStation®5 /
PlayStation®5 Digital Edition

PULSE Explore
wireless earbuds
for PlayStation®5

PULSE Elite
wireless headset
for PlayStation®5