Sony Design Philosophy
The Sony Design Philosophy movie
expresses the thoughts of various designers
who make up Sony Design.
Visionary
We design conceptual visions, embracing our curiosity and imagination to “do what has never been done before.” Among the countless lines drawn on a flat surface, only one line extends vertically expressing ‘Visionary.’
Integrity
We design with integrity, tackling every project with a sincere commitment and relentless attention to refining our ideas into a distinct essence. The outer part of the vertical line that expressed ‘Visionry’ is now taken away to reveal the colorful core, which depicts ‘Integrity.’
Empathy
We design with empathy, appealing to human emotions with a deep understanding of significant social contexts. The single line depicting ‘Integrity’ pierces a surface, from which a ripple spreads to express ‘Emphathy.’
As we continue to explore the limitless
possibilities of design, we will work
to create new value standards with people
across the globe.
Create New Standards
Through the power of design, we envision new
paradigms, give meaning to ideas, and engage
globally —
a process that resonates with a diversity of values,
bringing new standards into being.
As we continue to explore the limitless possibilities
of design, we will work
to create new value
standards with people across the globe.
Visionary
We design conceptual visions,
embracing our curiosity and imagination
to “do what has never been done before”
Integrity
We design with integrity,
tackling every project with a sincere
commitment
and relentless attention to refining our ideas
into a distinct essence
Empathy
We design with empathy,
appealing to human emotions with a deep
understanding of significant social contexts
The Sony Design Philosophy movie expresses the
thoughts of various designers who make up Sony
Design.
We will publish the essence of the
Interviews with the participating designers in due
course.
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Sony Designers Share a Common Understanding that Transcends Words
Noriaki Takagi
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“Create New Standards” Means Showing New Value to Future Generations
Pop Zhang
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In the language of design, you have to be mindful about what you want to say and how you want to say it
Gerald Teo
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Designs and Technologies Have the Power to Eliminate Disparities
Sabina Weiss
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When We Zero in on the Essential Issue, the Design Reveals Itself
Daigo Maesaka
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To Create New Value by Blending Technology with Design
Yoshihito Ohki
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Weaving Context from Future Needs
Phillip Rose
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Every Aspect of a Design Has to Have Meaning: That’s How We Refine the Essence of an Idea
Asami Yamagishi
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Identify “Integrity,” Verify “Visionary” and Create a Story as Vast as a Mountain Range
Satoshi Akagawa
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We Must Build the Sony Design Philosophy and Make it a Part of Us
Rikke Gertsen Constein