The WF-1000XM4 features a major update of the successor WF-1000XM3 model's packaging design. The simple design of the compact enclosure greatly facilitates the customer's setup experience.

The product packaging not only protects the product itself from external shocks, but also provides the customer with foolproof guidance on how to start using the product with the greatest of ease. As customers unpack the product, they are intuitively given the information necessary for completing necessary operations such as installing the dedicated application, charging the product itself, and connecting to Bluetooth®. This customer experience was actually achieved with the previous WF-1000XM3 model, but we enlisted our HCD experts, planners, designers, and design staff to work together on conducting operational log analyses, prototyping, and usability testing to ensure that the smaller packaging design did not compromise this in any way. To provide the necessary information in an easy-to-understand manner in the limited printed materials available, we identified the points that required explanation and aspects of the design that needed review by creating and verifying a number of prototype packaging patterns. Based on the results, we made a number of improvements, including changes in the wording, illustrations, and layout, as well as the product's external packaging.
Repeated verification and improvements enabled us to achieve a significantly smaller package design that intuitively guides customers through the necessary operations.