SONY

Contributing to Kando Creation

At the Sony Group, our Purpose is to "fill the world with emotion, through the power of creativity and technology," and our approximately 110,000 Group employees are working in a concerted effort to create Kando and share it with the world, together with our partners.

In recent years, we have been shifting our management focus to the creation side in each of our three business layers. First, in the content layer, which is directly connected to Kando, we have been strengthening our content creation, starting with the acquisition of EMI Music Publishing in 2018. In the products and services layer, which creates Kando, we are also dedicated to creating entertainment together with creators. In the semiconductor layer, our CMOS image sensors support the creative process for many people, from movie creators to smartphone users across the globe.

As a creative entertainment company with a solid foundation of technology, we aim to leverage the technologies we have cultivated until now, to further refine our technologies for Kando creation. Creativity resides in people, and people live in the present. That is why we are focusing on creation technologies based on the key concept of "real-time." Through these efforts, in the 21st century we want to be a company that contributes to creating Kando.

Our foremost priority at Sony is to create value from a long-term perspective based on our Purpose, with a focus on Kando and people. For sustainability, where a long-term perspective is essential, each business of the Sony Group conducts initiatives that leverage its respective strengths, driven by the belief that to "fill the world with emotion" it is necessary to create a society in which everyone can live with peace of mind in a healthy global environment. We aim to continue building value from a long-term perspective, contributing to the creation of Kando by leveraging the strengths of our diverse people and businesses.

Representative Corporate Executive Officer, Chairman and CEO
Kenichiro Yoshida

Beyond the Boundaries, Towards Further Growth

At the Sony Group, we are committed to our Purpose centered on Kando and our corporate direction of getting closer to people, as we take on the challenge of achieving further growth across the entire Group. In our fifth Mid-Range Plan, which began in FY2024, based on the theme "Beyond the boundaries: Maximize Synergies across the Group," we are strengthening efforts to realize synergies within the Group and further enhance our resilience to changes in the business environment, as we continue to strive to increase our corporate value through sustainable growth.

In terms of our focus measures for each business, in the Game & Network Services segment, we are working to steadily maintain and increase the number of active users and user engagement, while enhancing our in-house titles and expanding them to PCs. In the Music segment, we are strengthening initiatives in emerging markets and increasing revenue opportunities for our music catalog, while accelerating the global expansion of Japanese animation and artists. In the Pictures segment, which serves as the axis for collaboration between our three entertainment businesses, we are maximizing the value of the IP we possess across the Group. In the Entertainment Technology & Services segment, we are focused on steadily growing our highly profitable, technologically differentiated imaging and sound businesses, and accelerating the expansion of our growth axis businesses. In the Imaging & Sensing Solutions segment, we are targeting both sales growth and improved profitability, primarily in mobile sensors, while increasing investment efficiency and reinforcing our development and manufacturing capabilities. Finally, in the Financial Services segment, where we are planning a partial spin-off in 2025, we are working to further increase corporate value by expanding our customer base and strengthening collaboration within the Sony Group.

Our newly defined "Creative Entertainment Vision," a long-term vision that outlines where we want to be in 10 years' time, envisions a future where, in a multi-layered world where the physical and the virtual overlap, we will work with creators to create and deliver endless Kando, through the power of creativity and technology. Towards this future, we plan to work together with creators, fans, and our partners to steadily maximize the value of our IP beyond existing boundaries, while continually evolving the diversity of our businesses and people to achieve further growth.

Representative Corporate Executive Officer, President, COO and CFO
Hiroki Totoki