Establish new paradigms in display expression
We are researching holographic displays with the aim of providing holographic representations in the user’s space as if the objects shown were actually there. In order to achieve this, we expect ongoing progress in device technology such as light field reconstruction display, and also require technology that naturally reproduces video content. Additionally, we are developing signal processing technology to maximize device performance, and technology to create appropriate viewpoints for the user and compose various content with consideration to human visual characteristics. We will contribute the progress of display technology to reproduce intuitive and natural holographic imaging.
With the rapid progress in technologies for capturing, creating, editing, and transmitting space and objects as images, there is strong demand for a display technology capable of presenting information about that space and those objects. Based on this theme, our goal is to create an image experience that is indistinguishable from the real thing by using a means of image expression that does not give the user the impression of viewing a screen, as well as ray-control technology that accurately reproduces rays. This new type of image expression will be able to display agents and avatars with a sense of affinity and believability, while supporting remote operation, remote communication, etc., which were not possible with conventional flat displays.
Through the development of optical modules that are lightweight with low power consumption and high contrast even in outdoor space, we are developing SmartGlass with hands-free operation that provides information in real-time. In parallel, we’re also developing an immersive type of AR Glass with high image quality, natural depth perception and wider FOV, which is used for immersive 3D display of real size images projected onto the real world with overlay technologies. We are preparing these devices not only for use in BtoB applications but also for consumer electronics applications including interaction with projected objects to create a mixed reality world that seamlessly expands the real world.
Sony OLED Microdisplay has achieved ultra-high contrast, wider color gamut and ultra-fast response speed despite its extremely small size and high definition by leveraging Sony‘s proprietary OLED display technology and silicon-based driving technology. This also has enabled finer picture quality, more natural color reproduction, gradation characteristics and superior movie characteristics. OLED Microdisplays have been garnering high praise in digital camera electronic viewfinders (EVF) and head-mounted displays (HMD). Going forward, Sony expects this high-definition OLED Microdisplay to be employed in a diverse range of fields and applications such as AR (augmented reality) and VR (virtual reality) head-mounted displays.
We are developing a see-through eyewear display that realizes MR (Mixed Reality) applications whereby users feel that they are actually touching images and able to interact with them by displaying images with high brightness, high definition, and a natural depth perception in a short-range space. The key technology is the “free focus retina scan method” whereby the retina is irradiated directly through the observer’s pupil with a laser beam scanned by a MEMS device. Unlike conventional see-through-type eyewear displays in which the image appears to be on a fixed surface far from the observer, the image can be projected such that it appears to be within the reach of the observer.