Realize safe, secure and comfortable "Digital Life"
People are spending more and more time online, connected to virtual worlds and metaverses. The security of personal data and the verification of identity are critical to safe and personalized experiences in these environments. At the same time, we are constantly reading how personal data has been stolen or misused. This further emphasizes the significance of secure digital identity systems. At Sony we are developing technologies for managing our digital identities in the online and virtual worlds, thus providing excellent convenience while maintaining a high level of security.
Beyond the hype attached to blockchain technologies, the decentralization and democratization of information can have genuine and profound impacts on the fabric of our society and how business ecosystems are built. At Sony, we are working on decentralized solutions that will give users control over their digital identities and personal data – and how this information is shared with different parties. We are also developing decentralized solutions for improving operational flows within the music industry, helping artists to manage their creative rights and royalty payments.