Initiatives
Initiatives
We strive for a society where everyone shares the moment,
pursuing initiatives such as inclusive design that deliver new experiential value.
Accessibility initiatives at Sony
Our purpose is to "Fill the world with emotion, through the power of creativity and technology." At Sony, we're promoting inclusive design*1 and other initiatives to improve accessibility and to create a future shared by everyone.
- *1Inclusive design is an approach that obtains new insights into designs for all by ensuring that the needs of a wide range of users are understood and included.
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Global Accessibility Awareness Day 2024 & PlayStation
Sharing accessibility innovations working toward our mission of making play accessible to as many gamers as possible.
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Creation of the First-ever Disability Loop Group
The Easterseals Disability Film Challenge, sponsored by Sony Pictures, founded the Loop group.
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The Hug Drum, an inclusive
percussion instrument that everyone can enjoy.
In response to people with hearing impairments who wanted to enjoy music, we designed an instrument that expresses sound through light and vibration with collaboration of users with disabilities and musicians.
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Other Initiatives
What’s product accessibility:
It comes from thinking, creating and having fun together.
Introducing Sony's electronics products and its initiatives around the globe.
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Wellness Games for Everyone:
The Sony Group hosted “Idea2Hack” ideathon/hackathon, to create new games
Sony Group employees with different backgrounds came together to hold an event where they competed to create new wellness games using cutting-edge technology.
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Design for Sustainability:
Collaborative project implementation with konst, an atelier that combines welfare and design.
konst spoke with project members from Sony Music Solutions about the type of thinking that creates the designs necessary to realize a sustainable society.
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Supporting procedures for elderly customers who are not comfortable using the Internet
Sony Assurance Inc. provides a service to support customers who are not comfortable with the Internet by sharing screens with them so that they can smoothly complete the procedure.
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Access™ Controller – Accessibility Consultant Stories | PS5
Accessibility Consultants who supported us in the development journey of the Access™ controllers show you how they use them.
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CEATEC Exhibit Organizer Shares Insights on Sony's "Inclusive Design"
Person in charge of accessibility & inclusion explained the background and purpose behind Sony's initiatives for inclusive design.
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Accessibility in the production workplace:
The Story of Producer and Director on "The Good Doctor"
Successful Sony Pictures Entertainment creator with hearing impairment and her colleagues talk about production workplace.
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Inclusive design brings new value
We learn with people with disabilities
Entertainment, Technology & Services (ET&S) is developing human resources for inclusive design across the group.
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Bringing Joy into Taking Photos:
Empowering More People in their Creative Endeavors
A student at high school for the blind used the camera combined with a viewfinder employing laser retinal projection technology.
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Pictures Business Initiatives
In the Pictures business, we provides audio descriptions and captions for movies.
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Making Everyone Smile via Inclusive Design
The "XR Catch" was developed by Sony Group's design team, Creative Center, with people with visual impairments. We interviewed participants in this project.
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Financial Services Initiatives
In its financial business centered on life insurance, non-life insurance, and banking, the Sony Group is actively engaged in activities to enhance accessibility.
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What Sony's Accessibility means to us
Sony Group incorporates accessibility into products and services for a future where everyone shares the moment. We encourages a diversity of individuals to work together.
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Using Technology to Overcome Disabilities: Our Challenge to Develop Prosthetic Limbs
Dr. Ken Endo of the Sony Computer Science Laboratories (Sony CSL) focuses on three main areas of research related to prosthetic limbs.
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